The 177 Million Bets Placed on the World Cup by SG Digital

Scientific Games Corporation has recently released some numbers that suggest online sports betting is more popular than ever. More than 177 million wagers were processed on the SG Digital OpenBet platform, the software supplier for bookmakers, during the 2018 World Cup. What’s more, the operator disclosed that a record-breaking 18 thousand bets were placed in a single minute at one of the bookmakers using the platform. This is quite an accomplishment, considering that the company’s well-known platform is used by a number of different operators, allowing them to provide better in-play betting alternatives to their customers.

The Service Provider Approves of the Results

Senior VP of sportsbook and platforms at SG Digital, Keith O’Loughlin, commented on the global impact of the event and expressed his satisfaction that SG Digital’s partners benefited from it. He cited the presence of national teams, the timing of games and broadcasts, and the early exit of bookies’ favorites as reasons for the success, particularly in European markets. According to O’Loughlin, the peaks during a typical Sunday English Premier League game are typically 200 percent smaller than those seen during the World Cup. He also expressed his expectation that the company’s commitment to its partners and bettors will remain unchanged for future contests. The vice president concluded by saying that the industry had entered an intriguing phase, and he hoped that the provider’s success in the competition signaled that it was ready to grow into the US.

World Cup: What Went Down

From June 14th to July 15th, Russia played host to the 2018 FIFA World Cup. It was the first tournament of its kind to be held in Eastern Europe and the 21st tournament overall. The event was notable for being the first in the sport to use a video-assisted referee system. The total cost of the competition was above US$14 billion, making it the most expensive ever held. Twenty of the 32 teams were returnees from the 2014 tournament. There were two teams that were making their World Cup debuts: Iceland and Panama. Over the course of a month, 64 games were played across 12 locations in 11 cities. The tournament concluded in Moscow’s Luzhniki Stadium with France beating Croatia 4-2 to win the title for the second time in France’s history.






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